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GOALS FOR  EQUALITY

A series of soccer goals that visualise the harsh reality of the unequal treatment of female soccer players. By bending the crossbar, we greatly lower the chances of scoring, therefore showing that women have to work twice as hard to score. A powerful statement and conversation piece on this unfair treatment. 

54% less coaches, 59% less sponsors, 67% less investments. Women deserve more.

Adformatie / Marketingtribune / FONK /  AD 

Bronze - spatial design | ADCN
Finalist - experiential | ADCN

Finalist - actualiteiten | SAN

Finalist | AMMA
Finalist | SPONSORRING

Cannes Lions - Goals[54].jpg
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V1_W0A0112 1 2.jpg
V1_W0A9966 1.jpg
Liekeaniek2.jpg
Liekeaniek.jpg
Liekeaniek3.jpg
226868_Casefilm_ING_WK_Vrouwen_22_Cannes_05.00_01_24_18.Still004 (1).tif
226868_Casefilm_ING_WK_Vrouwen_22_Cannes_05.00_00_38_11.Still005 (1).tif
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