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GOALS FOR EQUALITY
A series of soccer goals that visualise the harsh reality of the unequal treatment of female soccer players. By bending the crossbar, we greatly lower the chances of scoring, therefore showing that women have to work twice as hard to score. A powerful statement and conversation piece on this unfair treatment.
54% less coaches, 59% less sponsors, 67% less investments. Women deserve more.
Adformatie / Marketingtribune / FONK / AD
2x Shortlist - Outdoor | Cannes Lions
Shortlist - Design | Cannes Lions
Bronze - spatial design | ADCN
Finalist - experiential | ADCN
Finalist - actualiteiten | SAN
Finalist | Amma's
Gold | Sponsorring
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