Kids aren't too keen on reading, that's not a secret. So how can we get books to become relevant for them?

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A big part of modern culture is romance. However, when you see today's romance, there isn't much to look at. Dating app conversations lack inspiration and decency (there's a party in my pants, really?).

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Penguin is going to help teens with stepping up their pickup game, with the help of the true inventors of romance. We connect our target group with literature through a platform they all know: dating apps. By giving them inspiration from romance novels, a genre that bears relevance to them, for their pickup lines. This way, we make literature relevant and urge the target group to engage with books on a deeper level., 

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