PINGUIN PICKUP LINES
Kids aren't too keen on reading, that's not a secret. So how can we get books to become relevant for them?
A big part of modern culture is romance. However, when you see today's romance, there isn't much to look at. Dating app conversations lack inspiration and decency (there's a party in my pants, really?).
Penguin is going to help teens with stepping up their pickup game, with the help of the true inventors of romance. We connect our target group with literature through a platform they all know: dating apps. By giving them inspiration from romance novels, a genre that bears relevance to them, for their pickup lines. This way, we make literature relevant and urge the target group to engage with books on a deeper level.,