Long live longevity

Brief

Come up with an activation for Fairphone that spread the message that people should keep their phone longer.

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Insight

People in modern society are constantly focused on having the next best thing. But why change your phone when the current one works perfectly fine?

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Idea

To show that your older phone model still works, we're going to use the ultimate icon of longevity to spread the message: Queen Elizabeth. 95 years old and still up and running.