Penguin Pick Up Lines

Brief

Break books into the mainstream cultural conversation.

 

Insight

A big part of modern culture is romance. But when you see today's romance, there is not much to look at. Dating app conversations lack inspiration and decency.

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Idea

Penguin is going to show how to step up your pick-up game, with the help of the true inventors of romance. We connect our target group with literature through a platform they all know: dating apps. By giving them inspiration from romance novels, a genre that bears relevance to them, for their pick-up lines. This way, we make literature relevant and urge the target group to engage with books on a deeper level.