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Breast cancer isn't top of mind for men and women under 50, even though 25% of cases affects this group.

Furthermore, young adults aren't aware that there are more symptoms and factors than the infamous lump.  

That’s why we created ‘The 26 Signs’, a visual alphabet where every letter visually represents a symptom or factor of breast cancer. Emphasizing the need to not only feel but look at our breasts as well.  

The Drum: Best Ad of the Week / Famous Campaigns / Creative Review

Silver - graphic design | ADCN
Silver - art direction | ADCN
Silver - illustration & typography | ADCN

Bronze - impact | ADCN

Bronze - outdoor | ADCN
Finalist - culture | ADCN

Nominee - non-profit & government | SAN

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