EcoTree is an initiative that aims to incentivise climate action by rewarding the act of planting trees. We were tasked to create one simple, impactful visual that explains the EcoTree concept and gets people curious. With the ultimate goal of getting clicks through to the website and engagement on a deeper level.

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To answer the brief, we found an insight that explains what EcoTree does in one simple keyvisual. Because when trees grow, and the bigger they become, the more rings they gain on the inside. This actually looks like a money roll that also grows, when more money is added.